The BYD Zhengzhou Base in Henan has been selected for the first batch of 30 recommended travel destinations for brand experience announced on May 10, which marks the annual China Brand Day.
These 30 destinations are a suite of innovative platforms designed to advance brand development, showcase brand image, and craft immersive brand experience scenarios. Anchored in leading enterprises with outstanding brand strength and technological innovation capabilities, the initiative builds memorable and culturally resonant brand communication carriers through enhanced on-site experiences, tourism engagement, and cultural storytelling. It not only bolsters Chinese brands' influence, but also leverages brand resources to foster new growth drivers and upgrade the scale and quality of cultural tourism consumption. (Chinese source: Dahe Fortune Cube Reporter: Si Gaoyan Translator: Zhang Yahan Proofreader: Ding Lan and Zhao Hanqing)
