Discovering the wisdom in herbs: China's online TCM campaign launches in Nanyang

Source: dahe.cn | 2025-10-27 17:14

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On the morning of October 23, the online campaign "In Love with China: The Wisdom in Herbs" was officially launched at Zhongjing Academy in Nanyang city of Central China's Henan province. Journalists, overseas influencers, and promoters of traditional Chinese medicine (TCM) culture gathered in the hometown of the legendary Medicine Sage Zhang Zhongjing to trace the roots of TCM and explore innovative ways to preserve and develop this ancient heritage.

Over the following three days, the delegation will visit Nanyang city as well as Nanzhao, Xixia, and Neixiang counties. Their focus will be on topics such as the growth of new productive forces in the TCM industry and the cultivation of innovative TCM talent. Through field research, they will gain an in-depth understanding of the dynamic development of TCM across Nanyang.