Yutong will continuously take the new four modernization strategy as the core, deepen intelligent manufacturing and digital services, and constantly promote breakthroughs in key fields such as new energy and autonomous driving.
On June 18, the 2025 (22nd) World Brand Summit was held in Beijing, where the 2025 Analysis Report on China's 500 Most Valuable Brandswas released. In this annual report based on financial data, brand strength, and consumer behavior analysis, State Gridtopped the list of the most valuable brands this year with a brand value of 715.258 billion yuan. The top five on the list also include Petro China, Haier, Industrial and Commercial Bank of China, and China Resources.
Yutong Bus has been selected into the list of China's 500 Most Valuable Brands for the 22nd consecutive year, with its brand value reaching 110.845 billion yuan, breaking the 100 billion yuan mark for the first time. Other Henan brands selected into the list this time include Shuanghui, Sanquan, Synear, and Haoxiangni.
It is understood that World Brand Lab has been compiling the China Brand Report for the 22nd year. In 2004, the threshold for selection was only 500 million yuan, and the average value of the top 500 brands was 4.943 billion yuan. Twenty-two years later, in 2025, the selection threshold increased to 4.291 billion yuan, and the average value of the top 500 brands has reached 84.053 billion yuan, an increase of 1600.45%. This year, a total of 135 Chinese brands has a value exceeding 100 billion yuan, an increase of 27 from last year.
As a powerful brand in the Chinese bus market, while continuing to deepen the domestic market, Yutong has broken through geographical barriers with a global layout and built international brand influence through "technology going global + localized operations", setting a value standard for the "going global" of China's bus industry. In 2024, Yutong Bus sold a total of 46,918 buses, of which 14,000 were exported, an increase of 37.73%; the annual sales of new energy buses above 6 meters reached 13,795, a year-on-year increase of 93.26%. Both of them ranked first in the industry. In the global market, Yutong also shows strong brand potential and global layout capabilities. After 20 years of international development, Yutong Bus products have been exported in bulk to more than 60 countries and regions around the world, with a cumulative export sales volume of more than 110,000 vehicles. In addition, Yutong has established KD factories in more than ten countries around the world and started the construction of a new energy commercial vehicle production base in Qatar, continuing to promote the strategic upgrading from "product going global" to "technology going global".
This World Brand Summit was themed "Global Brand Strategy and Digital Supply Chain Management in the Context of the Artificial Intelligence Revolution", inviting brand managers of leading enterprises in various industries in China and global renowned management experts to jointly discuss core issues such as brand globalization strategy, technological innovation, and sustainable development. Yutong has taken the lead in this profound change of artificial intelligence, launching forward-looking layout and in-depth practice in the application field of artificial intelligence technology. In addition to taking the lead in accessing DeepSeek to bring users a more intelligent and convenient travel experience, Yutong also takes the integration of artificial intelligence and industrial Internet as the path in the manufacturing end, which not only greatly shortens the production cycle but also enables Yutong to establish a solid position in the field of global bus intelligent manufacturing. In the field of intelligent driving, Yutong's autonomous driving bus Xiaoyu has achieved mass production and operation, effectively promoting the implementation of smart city construction.
The improvement of brand value is not only a breakthrough in technology and manufacturing but also embodies the reconstruction of the relationship with users. The innovative "direct sales + direct financing + direct service" three-direct model proposed by Yutong has changed the complex and lengthy intermediate links in the traditional commercial vehicle industry, realized a value closed loop with "user needs as the center", which not only improves the user's operation efficiency but also promotes the transformation of the industry from "selling products" to "selling solutions", and builds a differentiated business ecosystem.
Supporting the zooming of brand value is Yutong's long-term investment in and systematic promotion of scientific and technological innovation: the average annual R&D investment remains at more than 5% of the revenue. 1 billion yuan is invested to establish a national engineering technology research center, and the four modernizations strategy of "electrification, intelligent networking, high-endization, and internationalization" is solidly promoted. Yutong Bus's new energy three-electric core technology standards, reliability, competitiveness, and industrialization capabilities are all at the forefront of the industry, and it has released YEA Ruikong platform, the first hardware-software integrated electric exclusive platform in the commercial vehicle industry, becoming a witness, participant, and promoter of the industry's green development. A relevant person in charge said that Yutong will continuously take the new four modernizations strategy as the core, deepen intelligent manufacturing and digital services, constantly promote breakthroughs in key fields such as new energy and autonomous driving, and continue to provide "Chinese solutions" for the global public transportation system. (Chiense source: Dahe Fortune Cube Reporter: Li Zheng Proofreader: Hong Jianyaun)
