"The Chinese yam from Jiaozuo city (also known as Dioscorea Root) in Wen County is soft, fragrant, and sweet, renowned as a traditional Chinese medicine and food ingredient. These products embody the essence of Tai Chi culture, Huai medicine culture, Yellow River culture, and Taihang Mountain culture." With the demonstrations and introductions by live streamers on social platforms, new orders for Huai Yam are continuously increasing.
Photo/Henan Daily
Zheng Junpeng, the executive vice president of the Four Huai Medicines Association and general manager of Huaichuan Zhenren E-commerce Co., Ltd. in Wen county, has brought his live-streaming team of over 30 people to the fields, allowing the audience to directly experience the quality of the Huai Yam. "Helping farmers sell products online, and the period around the National Day holiday is also our busiest time! The sales of Huaiyam have entered a new market segment, and we aim to build a strong brand while expanding the 'Huaiyam plus' concept. We are continuously developing new products like Chinese yam powder, slices, and snacks," Zheng said.
Since Jiaozuo was historically known as Huaiqing prefecture, the yam produced in this area is called Huai yam. It is highly valued for its medicinal and nourishing properties, considered a delicacy in food and a treasure in medicine, and is acclaimed as the "Top medicine with Food Ingredient." In 2008, "Jiaozuo Huai Yam" was successfully registered as a National Geographic Indication trademark. Beyond being a food and medicinal ingredient, Huai Yam has also been integrated into cultural tourism, displaying its unique charm.
As autumn approaches and the weather becomes pleasant, Taijizhuang Huai Medicine Town in Wen county welcomes visitors who come to admire chrysanthemums and dig for Huai Yam.Henan Taijizhuang Biotechnology Co., Ltd. has transformed its farming practices to develop specialty agriculture, turning Xiashijing village into a 3,000-mu Huai medicine town and revitalizing rural tourism. "We focus on creating immersive experiences that combine tourism, Huai Yam medication, health preservation, education, and industry, injecting new momentum into the integration of agriculture and tourism," said Cui Ping, the company's chairman.
Huai yam, Huai achyranthes, Huai chrysanthemum, Huai rehmannia, Huai ginger, Huai fu naotang donkey meat, Wuzhi rice... Now Jiaozuo city has 9 geographical indication products, and the number of legitimate users of the geographical indication-specific logo has reached 33. An official from Market Supervision and Regulation Bureau of Jiaozuo City said that they will continue to improve the city's system for cultivating, promoting, protecting, applying, and serving geographical indications, and promote the organic integration of geographical indications with the development of characteristic industries, ecological civilization construction, historical and cultural heritage, and rural revitalization. (Chinese source/Henan Daily Reporter/Li Peng Translator/Li Siyao Proofreader/WenXiaomei)
