On November 26th, the head of McDonald's China attended the China International Supply Chain Expo, presenting the "McFarm Calendar", a cultural product themed around green agriculture. It features 12 paintings created by Wuyang farmer artists from Luohe cityin Henan province and tells stories of traditional delicacies, the nurturing land, and the cycle of growth through the lens of Wuyang's intangible cultural heritage, offering viewers an immersive experience of rural life.
The 12 vibrant and colorful paintings in the calendar not only highlight McDonald's commitment to sustainable farming practices, but also bring the Wuyang folkart into the spotlight. From planting potatoes and raising chicks to growing lettuce, each painting tells a story that offers consumers a fresh perspective on the down-to-earth life of farmers growing superior grains and vegetables across China.
Meanwhile, McDonald's has transformed 20 of its restaurants in 15 Chinese cities into "McFarm-themed" outlets, which are adorned with the lively Wuyang farmer paintings throughout - from the tables and walls to the staircases. In addition, a collection of fresh and artistic Wuyang-themed postcards and tote bags has been released. These captivating artworks are drawing more people to appreciate the bright and romantic spirit of Wuyang's folk art.
Wuyang farmer paintings have been gaining widespread recognition this year. Recently, their multilingual editions have been included in the 2024 "China Publishing Goes Global" Annual Recommendations, which is a testament to their cultural significance. Additionally, these editions were honored as a model case of the 5th "Belt and Road" Publishing Cooperation Initiative in October, symbolizing a cultural bridge connecting China with the rest of the world. (Translator and Proofreader: Ding Lan)
